How Not to Advertise…
Aston Martin’s new car, the Cygnet, is a Toyota (soon to be released as a Scion in the US) iQ city car (think a Smart car, only smaller and cheaper) which has an A/M nose and a bespoke interior. For over twice the cost of the donor vehicle Aston hopes to sell 2000 Cygnets to existing customers. Let me restate that, Aston Martin plans to sell 2000 $35,000 cars based on a sub $15,000 car to a group of people who bitched and moaned when they introduced a “bargain priced” $120,000 car.
To convince people that this is not a bad idea, the Brits have released this video which is full of Parkour/Free Running (there is a difference, one is concerned with efficiency, the other includes flourishes think racing v. riding trails). Ok, it’s not full of it, it kinda uses it really poorly and it’s just a really bad ad. I guess there’s always a possibility that when a new sport is being used to sell an old product it will be done wrong. This is pretty high on the “it makes everything look lame” scale.
Still, after seeing Jake Kooser’s Redline strapped to the back of his Smart car, I can’t dismiss this abomination and a bike rack as not a viable mode of BMX transportation.


