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	<title>mysticnegro.com Kranky v3.0 &#187; iPath</title>
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		<title>Giving What Exactly?</title>
		<link>http://mysticnegro.com/kranky3/2009/05/31/giving-what-exactly/</link>
		<comments>http://mysticnegro.com/kranky3/2009/05/31/giving-what-exactly/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 01:17:16 +0000</pubDate>
		<dc:creator>HNIC</dc:creator>
				<category><![CDATA[BMX]]></category>
		<category><![CDATA[Pontificating]]></category>
		<category><![CDATA[Burnquist Organics]]></category>
		<category><![CDATA[Funky Bass]]></category>
		<category><![CDATA[iPath]]></category>
		<category><![CDATA[Living Colour]]></category>
		<category><![CDATA[Shoes]]></category>

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		<description><![CDATA[So, iPath has launched it&#8217;s inaugural BMX team (under the leadership of Mike Aderlean, who&#8217;s had luck with skate shoe companies in the past). All I know about iPath is that they now sponsor Bob Burnquist and Doug Wimbush endorsed them for a while.&#160; What I&#8217;m saying is, I don&#8217;t really have a dog in [...]]]></description>
			<content:encoded><![CDATA[<p>So, <a href="http://ipath.com/blog/">iPath</a> has launched it&#8217;s inaugural BMX team (under the leadership of Mike Aderlean, who&#8217;s had luck with skate shoe companies in the past). All I know about iPath is that they now sponsor Bob Burnquist and Doug Wimbush endorsed them for a while.&nbsp; What I&#8217;m saying is, I don&#8217;t really have a dog in this fight except that I&#8217;m always amused and confused when a non-BMX company starts marketing to BMXers.&nbsp; You know what happens.&nbsp; First it&#8217;s &#8220;they&#8217;ll leave when the money&#8217;s gone,&#8221; yes, because they&#8217;re for profit businesses, that&#8217;s what they do, they make money.&nbsp; Even if they were rider owned they&#8217;d leave when the money&#8217;s gone, nobody&#8217;s trying to give you shit for free. (It should be pointed out that this argument is selective.&nbsp; When Haro announced Allen Cooke as their new brand manager kids younger than Haro stormed the internet to talk about how they&#8217;re horrible.)</p>
<p>Which is why in this round of &#8220;you suck, leave us alone!!!!&#8221; The &#8220;they just take and don&#8217;t give back,&#8221; cries stuck out to me.&nbsp; Give back what, exactly?&nbsp; No, seriously, can someone answer me this?&nbsp; They make a product, that if you like, you buy.&nbsp; So they&#8217;ve given you a consumer good.&nbsp; They have a team which, I&#8217;m assuming, is getting paid either a salary or in free/reduced priced goods.&nbsp; So, they&#8217;re giving riders a way to move out of they mamas&#8217; houses.&nbsp; They&#8217;re probably going to sponsor contests/events, maybe put out a video or two (web or otherwise) so that&#8217;s helping out promotors and giving entertainment.</p>
<p>So, what else does any company need to &#8220;give&#8221; to BMX?&nbsp; I guess the argument can be made that they take business away from BMX owned brands.&nbsp; Both of them (oh, let&#8217;s be honest, have you ever seen a pair of SCG shoes in real life?&nbsp; Put your hands down if you actually know Steve Caro).&nbsp; It&#8217;s a valid argument, I guess.&nbsp; It&#8217;s horrible from a consumer choice standpoint, but I can see the argument.&nbsp; But this &#8220;give,&#8221; thing.&nbsp; What is it?&nbsp; No, seriously, I&#8217;m confused and intrigued by what level of giving does a company need to be legit?&nbsp; Someone enlighten me.</p>
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